About Us
Location::
Our office and warehouse are located in Atlanta, Georgia - U.S.A. All orders ship directly from our warehouse, and are packed by our team with care.
The Beginning::
Hi, my name is Nneka C. Alexander and I am the Founder of The Waist Experts. As a mother of three beautiful kiddos, I know all too well how much our bodies change while bringing life into this world. I wouldn't trade the joys of pregnancy and motherhood for anything in this world -- they're priceless gifts that I will forever love and cherish! I remember bouncing back pretty quickly after having my first baby in 2013. I snapped back into shape and thought to myself, "that was easy!" -- cue the big Red button from Staples. 😉 The same happened after baby #2 arrived in 2017 -- the snapback was epic! Come baby #3 in 2019 and my body had a mind of its own. I went through changes physically and emotionally which I never experienced with baby #1 & #2. I can't recall how many times I hopped in and out of online Mommy groups just searching for answers to what I was experiencing, but no one had answers for me and all the while, my postpartum body kept morphing into one that I could not recognize. My core was so weak due to a five-finger diastasis recti which resulted in a hernia that caused so much pain it made mundane daily activities difficult to do. My stomach was so visibly distended (yes, I had a FUPA) that I looked three months pregnant when I was one year postpartum. I remember going to the store one day and this lovely old lady (bless her heart) asked me when I was due to have my baby. I was so embarrassed because I had my baby one year ago, but the diastasis and hernia made me look pregnant still. Let's be honest -- an experience like this really does a number on your self image.
The Problem::
I literally felt pain every single day and I knew I could not live like this -- I had to do something about it. I dedicated myself to doing a ton of research around abdominal pain, diastasis recti, hernia, and back pain. I consulted with physical therapists, pelvic floor therapists, Ob/Gyn doctors, and nutritionists. They all said the same thing (though in different ways) -- I had a very weak core that was putting pressure on my pelvis causing abdominal pain, back pain, and occasional urinary incontinence (sorry, tmi). You see, as wonderful as the journey to motherhood is, it takes a huge toll on our bodies and we, as mothers, must take it upon ourselves to heal our bodies so that we can give the best version of ourselves to raising our beautiful kids.
The Solution::
I needed to heal my core and reverse my diastasis recti. My first starting point was to get an abdominal binder that would hold my abdominal muscles together and keep them from further separation leading to further damage and pain. I searched high and low for good quality abdominal binders, and even spent hundreds of dollars trying so many different binders. Some binders were good, but most were not functional at all. I found that they all would roll up or fold over because I had larger hips and a round bottom -- very frustrating to say the least because the binder would never stay in place so I was not healing. Have you ever discovered the root cause of your problem, but can't find any viable solution? That was where I was. I knew I needed a good quality abdominal binder that would stay in place without rolling up or folding over -- even with large hips! But there was none out there. So in 2020, I decided to create my own binder for myself -- I had no plans to make it commercial in any way. I was merely looking for a solution for myself. I found a lab that produced quality abdominal binders and I worked with them to design a binder with the following criteria:
1) Firm compression to hold my abdominal muscles together.
2) Adjustable to my waist size by having several rows of hooks so that as I lose inches off my waist I would be able to size down without having to make a new size.
3) Comfort -- sounds like a juxtaposition, but I really didn't want to feel restricted wearing my binder.
4) Stay put all day -- no rolling or folding! I wanted to sit, jump, bend over, dance, play, and do anything in this binder without having it shift and move. Afterall, I have three kids now so I am always on the move!
The Birth::
After a few design iterations, I finally had my binder. I cried the first day I put it on. It easily met all of the four criteria above. I wore it everyday for a month just to break into it and be sure it still met all of the above four criteria. I fell more and more in love with it every day. The real test of this binder was when I took it to my pelvic floor therapist and my Ob/Gyn and they gave it a bill of approval. I felt so relieved. Fast forward a few short months of consistent wearing and my pain had reduced significantly. I had lost inches off my waist line, and I was truly starting to feel like myself again. My energy levels were up and my mood improved a whole lot too -- I felt beautiful, confident and healthy! I felt invincible and it showed. I recommended my binder to my family members and friends because they liked how I looked when I wore it. I would take their waist measurements and create one for each of them -- and they loved it too! They all raved about how they had never seen one like it. I decided to help more women in my small community so I created some more binders and sold them to my co-workers and church family. They too loved it and helped spread the word. At this time, the word was getting out there about my abdominal binder and I love how it was helping women of all ages and at different phases of their lives. My small community raved about how they could use my binder while working out, just lounging at home, if they needed to look snatched in their outfits, postpartum snapback, and other uses I never even thought about. All the positive feedback motivated me to make my binder accessible to more women and that's how our BEST-SELLING Signature Waist Cincher was born in 2020!
The Mission::
The Waist Experts is a premium shapewear brand dedicated to empowering confidence and enhancing natural curves in women. Specializing in high-quality waist trainers and body sculpting products, we blend comfort, style, and functionality to create undergarments that seamlessly fit into your lifestyle. Our mission is to support you in feeling and looking your best, whether you're aiming to accentuate your figure, achieve a smoother silhouette, or gain extra support for daily activities. Every single one of our products is crafted with precision, using breathable, durable fabrics designed for lasting results and comfort. Discover the power of confidence with The Waist Experts, where we believe every body deserves to feel and look fabulous!
I hope you find something you LOVE and come back again! Thank you for making The Waist Experts your trusted destination for premium shapewear! We hope you can spread the word and help more women look and feel confident in their natural bodies!
xoxo,
Nneka C. Alexander
Founder.